China Retail Industry Report 2014: New Issue of China Briefing Magazine

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In this issue of China Briefing Magazine: 

  • An Overview of China’s Retail Industry
  • Setting Up a Retail Store in China
  • China’s Retail Talent Landscape
  • Tips for Recruiting Retail Personnel in China

The newest issue of China Briefing Magazine, titled China Retail Industry Report 2014, is out now and available as a complimentary download in the Asia Briefing Bookstore through the month of April.

China is undergoing a major overhaul, transitioning from a global manufacturer to a service and consumption driven economy. While rising wages have driven up disposable income, urbanization and the growth and expansion of the middle class in third and fourth tier cities means more and more consumers are demanding a variety of quality products, translating into opportunities for foreign retailers. According to the Economic Intelligence Unit, China is expected to overtake the U.S. as the world’s largest retail market by 2016.

To succeed in the Chinese market, it is important for foreign retailers to fully understand China’s legal system, business environment, and culture. For example, there are certain limitations and restrictions in the Chinese legal and business environment that companies in the West do not commonly encounter and thus may be unable to anticipate. In this regard, it is important to work closely and consult with local professionals to ensure compliance.

Chinese culture encompasses tremendous variety, as reflected by its many dialects and regional cuisines. There is also a widening income gap in the country, meaning that different income groups are looking for vastly different products. Conducting thorough market research to understand one’s consumers and their demands is key, along with tailoring products to meet the needs of different audiences.

In this special edition of China Briefing, we provide an overview of the retail industry in China and the procedures for setting up a retail shop, focusing specifically on brick-and-mortar physical retail stores. Further, we have invited our partner Direct HR to offer some insights on the talent landscape in the retail industry, as well as tips for recruiting retail personnel in China.

China Retail Industry Report 2014 is out now and immediately available as a complimentary PDF download on the Asia Briefing Bookstore for a limited time only.

Dezan Shira & Associates is a specialist foreign direct investment practice, providing corporate establishment, business advisory, tax advisory and compliance, accounting, payroll, due diligence and financial review services to multinationals investing in emerging Asia. Since its establishment in 1992, the firm has grown into one of Asia’s most versatile full-service consultancies with operational offices across China, Hong Kong, India, Singapore and Vietnam in addition to alliances in Indonesia, Malaysia, Philippines and Thailand as well as liaison offices in Italy and the United States.

For further details or to contact the firm, please email china@dezshira.com, visit www.dezshira.com, or download our brochure.

You can stay up to date with the latest business and investment trends across Asia by subscribing to Asia Briefing’s complimentary update service featuring news, commentary, guides, and multimedia resources.

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