Other Briefings
Free Baidu Tools That Can Help You Understand Your Chinese Target Audience: Part I – Baidu Zhishu (Index)
For most small and medium sized foreign companies, digital marketing has opened a window to enter the China market with a relatively small budget. In this two-article series, we will provide an in-depth look at how to use each Baidu tool and the insights each one provides.
Using WeChat to Grow Your Business in China
When considering the mobile commerce industry in China, one name stands out. Tencent’s WeChat has long been impacting the lives of Chinese consumers, and with its move to digital payment systems it now has the ability to revolutionize the mobile commerce industry in China.
Best Practices for Launching Your China Website
Building a Chinese version of your company’s website is the first step in any e-commerce strategy. A strong website, tailored to the Chinese consumer, will give your business more credibility as customers search for products on a search engine or e-commerce platform.
China Business Blogs 2015 – The Rankings
The Chinese English language blog community has always been competitive, and has accordingly alternated between intelligence dissemination and occasional name-calling. Hopefully, the days of the latter are a long way behind as contributors recognize that an increasing trend of specialization is becoming key.
What Google’s China Ban Means For Dot CN Domain Users
Google has just announced it will cease accepting certificates issued by the State Chinese Internet Network Information Center following a security breach after the regulator apparently sub-contracted certification issuance to a Cairo based firm.
Using Baidu: China’s Largest Search Engine
With Google being banned in China, most Chinese internet users search with Baidu. An essential tool for marketing to the Chinese consumer, this article explores some of the key differences between Google, and the world’s number two search engine.
