2011 Shanghai Consumer Sentiment Report Available

January 31, 2011 Posted by China Briefing Reading Time: 2 minutes

Jan. 31 – DDMA, a market research firm based in Shanghai and Singapore, has just released its updated Consumer Sentiment in Shanghai report, which is compiled by data gleaned from 400 interviews given by Shanghai residents. The purpose of the update is to gauge the impact of changes in economic conditions on consumer’s prospective spending in 2011. This study updates the benchmark survey conducted by DDMA in early 2009.

According to DDMA Director Phillip Davis, “The new 2011 DDMA Consumer Sentiment Report puts into context the challenges of increasing consumer confidence in an environment of increased costs. Consumers clearly are feeling better about their financial situation today as well as their prospects for the future, and it is showing up in their increased willingness to spend. Their concerns are shifting toward longer-term financial security and quality of life issues. Capitalizing on current demand growth while addressing these concerns in the context of increased cost pressures for everyone presents a major opportunity and challenge for today’s business managers in China.“

Identifying desired objects to spend money on, as well as identifying items Shanghainese wish to save up for, the report offers a quick snapshot of Shanghai sentiment as it stands on the cusp of Chinese New Years Eve and how annual year bonuses are largely expected to be used. DDMA has also kindly made the report available as a complimentary download. Readers may access it from the DDMA website here.

Our 188 page detailed overview of Shanghai and the Yangtze River Delta, including the Provinces of Anhui, Jiangsu, Shanghai and Zhejiang, and contains detailed introductions to the cities of Changshu, Changzhou, Hangzhou, Hefei, Huzhou, Jiangyin, Jiangxi, Kunshan, Nanjing, Nantong, Ningbo, Shanghai, Shaoxing, Suzhou, Taicang, Taizhou, Wenzhou, Wuxi, Yangzhou, Yiwu, Zhangjiagang, Zhenjiangand Zhoushan. Priced at USD40.